From the ground up

Here comes yet another no-brainer from adidas Originals. The German sportswear giant seems to be going from strength to strength these days. The adidas Ultra Boost started a massive turnaround for the brand and they were smart enough to use the Boost franchise and turn it into a real force. Next to the Ultra Boost, the NMD and the Ultra Boost Uncaged have become instant hits on the market. Especially the triple-white adidas Ultra Boost might actually be the one sneaker to have started this all in the first place.

Had to go into a raffle just to be able to buy these.

A photo posted by RILAD (@rileydunoon) on

When Kanye West wore them on stage and jumped in the air with the triple-white Ultra Boost, that seems to have been a true moment in sneaker history. Now the equally popular still new Ultra Boost uncaged has received the same treatment. Priced at $180, the sneaker releases today, July 16, 2016, at select retailers.

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