Here comes yet another no-brainer from adidas Originals. The German sportswear giant seems to be going from strength to strength these days. The adidas Ultra Boost started a massive turnaround for the brand and they were smart enough to use the Boost franchise and turn it into a real force. Next to the Ultra Boost, the NMD and the Ultra Boost Uncaged have become instant hits on the market. Especially the triple-white adidas Ultra Boost might actually be the one sneaker to have started this all in the first place.
When Kanye West wore them on stage and jumped in the air with the triple-white Ultra Boost, that seems to have been a true moment in sneaker history. Now the equally popular still new Ultra Boost uncaged has received the same treatment. Priced at $180, the sneaker releases today, July 16, 2016, at select retailers.